Business excellence comes from working smarter...
unlock your data with AI and reach your full potential

About a2i systems

a2i is an acronym for AAI, that is “Applied Artificial Intelligence”.

The company was founded in 2007 by two PhD researchers in Applied Artificial Intelligence at the Maersk Mc-Kinney Moller Institute of the University of Southern Denmark.

Today the development team at a2i systems consists of top-performing graduates with a Masters degree in Software Systems Engineering and specialty in AI from this very same University.

In 2011 a2i systems set its course on developing industry specific business intelligence systems with a focus on customer behavior and price optimization, which led to the development of the PriceCast Engine. 

In order to stay at the leading edge of the science of Applied Artificial Intelligence, a2i systems in 2010 formed an AAI Technology Advisory Board lead by Professor Yves Demazeau, who serves as Research Director at the French National Center for Scientific Research (CNRS) and President of the French AI Association (AFIA).

Subsequently a2i systems entered into a partnership with the largest Danish retail fuel company OK Benzin and developed PriceCast Fuel – the Next Generation Retail Fuel Pricing System based in Applied Artificial Intelligence and Behavioral Pattern Recognition.

In 2012 a2i systems entered a strategic alliance with Wincor Nixdorf, one of the worlds leading Retail Fuel Systems Integrators with more than 9.000 employees and a presence in 130 countries. This alliance will support a2i systems' growth and expansion into new markets in North America, Australia, Asia and the Middle East. a2i systems has already in 2012 established long-term partnerships with a number of European Retail Fuel companies.


Through strategic partnerships we are represented in more than forty countries around the world.


Wincor Nixdorf - Service Stations International

Wincor Nixdorf is a leading supplier of IT solutions and services centered around the branch and store operations of banks and retailers. They develop technologies tailored to customers consumer-facing operations. In doing so, they are able to capture the essence of market trends in new methods of interaction while also pursuing process excellence. Wincor Nixdorf is committed to exceeding the expectations of national and international customers through innovative solutions and highly competitive deployment processes.

Wincor Nixdorf is recognized as an innovation driver within its business segments: Supplying specialist software and services and acknowledged as one of the market leaders in their field. In the hardware business, they are ranked second in Europe and worldwide in terms of the volume of ATMs shipped. Wincor Nixdorf have established themselves as Europe’s number 1 and the world number 2 for the shipment of Electronic Point of Sale (EPOS) systems. They have established a market presence in more than 130 countries worldwide, 43 of which are served by their own subsidiaries.

Go to website


Innovation Centre Denmark

Innovation Centre Denmark is the natural partner for Danish start-ups, corporates, researchers and public institutions looking to take innovation further through access to the best and the brightest in the five locations where they are currently present - Silicon Valley, Munich, Shanghai, São Paulo, New Delhi-Bangalore and Seoul.

Innovation Centre Denmark (ICDK) has a strong team of consultants from commercial innovation, research and science, and investment promotion ready to open doors to foreign knowledge environments, capital, technology and networks, and to promote Danish core competences. All essential to ensure Danish companies, researchers and institutions continued and improved competitiveness, and a further development of Denmark as a leading knowledge society. Helping companies to scout for the technology needed, promoting their research projects, finding the right research and development partners, evaluating the market potential for a given invention and establishing connections to the right investors.

Go to website

a2i Privacy Policy

At a2i systems, we take great measures to ensure that your personal data is kept safe. In this privacy policy, you can learn what type of data we collect, why we collect the data and how you can request a copy of your personal data or request your personal data to be deleted.

Personal Data Collected

  • PriceCast Fuel Cloud– For customers signed up for our cloud offering, we store first name, last name, username, e-mail and phone number. This data is stored for as long as the user is active and is removed upon contract termination or manual request by the user. 
  • Sales contacts – For business operation and sales related reasons we store first name, last name, e-mail, phone number and associated company. This data is stored for the duration of a contract, or sales process and deleted when no longer relevant or by manual request. 
  • Job Applications – For recruiting purposes we store job applications (resumes) for the duration of the recruitment process and up to six months thereafter. 

Personal Data Request

If you wish to get a copy of your personal data we have stored, or request to have it removed, please send an e-mail to