Navigating Market Complexities: AI Fuel Pricing in an Ever-Changing World

Today’s times are rather unprecedented.  Just two years ago, when the COVID pandemic really took off, we saw oil prices hit the floor, whilst volumes dropped as a result of lockdowns.  Fuel pricing managers threw their volume budgets for the year out of the window, as they fought to get whatever they could from the stricken industry.  However, …

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