The Science of Fuel Pricing

Remove the guesswork from your fuel pricing strategy with a customer-centric pricing solution driven by artificial intelligence.

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PriceCast Fuel

AI-driven fuel pricing

In an ever-changing market, a data driven approach to fuel pricing is more critical than ever. PriceCast Fuel by A2i is the world’s first AI-driven retail fuel pricing, management and optimisation solution. By focusing on customer data, PriceCast Fuel can identify trends and provide dynamic, predictive, customer-centric pricing that ensures the right price, to the right customer at the right time, no matter the market conditions.​

A2i in numbers


In AI-fuel priced management

Countries installed

Installed or committed

Number of brands using A2i

Trusted by world leaders

A2i uses ground-breaking AI technology to advance the way fuel retailers interact with customers at the forecourt. We work with some of the world’s leading brands to improve profits and margins and prepare them for the next generation of fuel retailing.


The fuel retail industry is evolving. To stay ahead of the curve takes a genuine thought-leadership, intelligence, innovation and scientific research. Check out the latest insights from our team of experts.