How the AI works
The 6 Steps of the PriceCast Algorithm
STEP 1
Historical transactions are needed to teach the AI about customer behaviour. Ideally last year’s and this year’s data.
STEP 2
Integrate live transaction data from the customer’s Point of Sales systems or central cloud data collectors.
STEP 3
AI studies and learns customer buying behaviors and predicts demand.
STEP 4
Pricing managers set strategies against current KPIs for each station and product, such as volume and margin. Cost prices are also read.
STEP 5
AI suggests the right price and time for each location and product.
STEP 6
All transactions are constantly delivered into the AI in order to secure continuous learning and predictions.
ARE YOU READY TO HEAR MORE?
Our expert team are on hand to guide you through the set-up process and beyond.
The Evolution of AI in Retail Fuel: Moving Beyond the “Black Box”
At the UNITI expo 2026 in Stuttgart, Oscar Smith Diamante (Editor-in-Chief, Mobility Plaza) sat down with A2i by OPIS leadership - Frodi Hammer (VP & Founder, A2i by OPIS, A Dow Jones company) and Jean Cherbonnier (Regional Director, OPIS, A Dow Jones Company) -...
Your AI Should Have Principles, Guardrails and Human Intervention
Why Your AI Needs Human Intervention You're reviewing yesterday's numbers and something looks off. Margins are thinner than they should be. The market moved and nobody told you. Your pricing stayed static while surrounding stations didn’t. Your strategy was stale and...
How A2i PriceCast Turns Fuel Pricing Into a Learning Machine
Every transaction makes it smarter. Every price change teaches it something new. The New Reality: When Markets Move Before You DoA pipeline explodes in Eastern Europe. Oil futures spike. Your competitor drops prices. Three stations down the road raise theirs. If your...


