“With the industry at a crossroads, operators need to move quickly to rethink strategy, build new capabilities, and transform their businesses.”

An article by Álvaro Bau, Arjun Chopra, Mladen Fruk, Lazar Krstić, Klaas Mantel, and Florian Nägele, representing views from McKinsey’s Oil & Gas Practice.

This is a fantastic article by McKinsey and definitely worth a read. Klaas Mantel, the legend formerly from Shell, was an active influencer on this white paper, and we believe it highlights exactly our arguments about the need for advances in fuel pricing in order to stay ahead. No more can we sit back and play follow the competition.

We are at a crossroads in the fuel retail industry, where we need to decide what to do about traditional fossil fuels before government legislative sunset dates kick in on new car sales. If you want to remain relevant, and squeeze the last possible drops of margin out of your forecourts, you can only do it with artificial intelligence.

This article is a must read for any retailer looking to the future, to cloud, mobility and nextgen.

Read the article here.