PriceCast Fuel (PCF) is the fuel retail industry’s most advanced pricing solution, driven by artificial intelligence. PCF helps fuel pricing analysts to remove the guesswork in their everyday decision making and empowering them to become more strategic. The Oil Price...
The key for any successful business endeavour has always been understanding your customers. But gone are the days of good old fashioned face-to-face customer service, the days where you knew – almost – all your customers, their family members, and personal...
Today’s times are rather unprecedented. Just two years ago, when the COVID pandemic really took off, we saw oil prices hit the floor, whilst volumes dropped as a result of lockdowns. Fuel pricing managers threw their volume budgets for the year out of the window, as...
