White Paper: Consumer-Centric Approach

Declining fuel demand is clearly the new normal. In growing economies with growing populations, increasing the volumes sold at fuel retail stations was traditionally an easy proposition through the mid-late 2010’s. A multitude of reasons have accelerated the subsequent change as the COVID-19 pandemic, better fuel economy, increased rates of remote work, and the higher prevalence of electric vehicles have driven down fuel consumption. For most of the developed world, gasoline demand is on a downward trajectory.

Our latest whitepaper explains why fuel retailers can no longer count on rising fuel demand to deliver growth. Fuel retailers are focusing their attention on increasing market share and using new tools such as AI.